UNIVERSITY OF CALIFORNIA >
For the University of California, A poster campaign promoting mental health awareness across their Santa Cruz campus.
Commissioned by JWT New York, I was asked to reference the comforting, saccharine 1980s kids TV characters of the students' childhood to contrast with potential underlying mental health issues of fellow students. Students were asked to look closer at their fellows and not assume that as all appeared bright on the surface, all was truly well beneath.
I was awarded the World Illustration Award for Advertising & Design for my work on this campaign.